Did you know that florists and floral designers each have a different take on creating florals for events?
Maribel of EightTreeStreet Floral {a Wedding Business Club member} has been featured in the article entitled Behind the Blooms: 17 Florists & Flower Designers from New York to Sydney from Flowers Across Sydney. So, let's chat about the difference . . .
As explained in the article - each role - whether a florist or floral designer - they both provide flowers to customers. But, there is a difference between the two business roles. Floral designers are often based in a studio and focus on creating an aesthetic for weddings, events and corporate functions. While florists can provide flowers for events - they often work in a shopfront setting and create bouquets for special occasions like birthdays and anniversaries.
And, to expand further on this topic, here's an excerpt from the article:
Florists typically have a catalogue of bouquets they provide, while event designers are more flexible in what they offer. So we wanted to know, how much do people know before they come to you? Does it differ around the world? Do they usually have a Pinterest picture to show you with all the colours, flower types and sizes they want, or is there any creative wiggle room?
Here's what Maribel writes about her experience when meeting with brides:
Some of our clients have incredible Pinterest boards, others have just started the planning process, so we chat about their likes and dislikes and the emotion and theme behind their event. It helps to bring out ideas and learn about who they are and what they love.
