I LOVE this idea! Bluefly has launched Wedding 2.0 - an online boutique for soon-to-be brides, grooms, bridesmaids, family and friends.
You simply choose your role in the wedding by selecting either "I'm in it" or "I'm invited." You'll then be presented with options to find the exact right thing to wear (up to 40% off).
If you choose to shop by Wedding Type and you're in the wedding, you can choose from:
- The All Dressed in Black Wedding
- The Garden Party Wedding
- The Little Bitty Dress Wedding
- The Sex and the City Wedding
Shopping by Wedding Party, you can choose from:
- Gifts for the Happy Couple
- Honeymoon Essentials
- Mother of the Bride
- Shoes, Handbags & Accessories
If you're invited to the wedding, you can browse selections by Wedding Attire or Wedding Type which includes:
- The Black Tie Wedding
- The Civil Ceremony
- The Destination Wedding
- The Semi-Formal Wedding
I think this way of shopping for wedding fashions is ingenious. The Bluefly Wedding 2.0 tagline says it best: "with this click, I thee wear".